Introduction :
● Client: Saftabee
● Industry: Bee Equipment’s
● Website: www.saftabee.co.uk
Brand Overview:
Our client sells and manufacture different types of beekeeper protective clothing
& beekeeping equipment, beekeeping suits, gloves, and other protective clothing,
as well as provide beekeeping services and products available to beekeepers
worldwide The client wants to drive traffic & increase sales.
Challenges of Project :
My Client wanted to set up Better Performing Google Ads that could make his
business competitive. He wants to get more sales that can ultimately grow his
business. He was in search of a better plan, assistance, and quality services that
satisfied his aims. Let’s see what what I did for this client
Campaigns Run by Others :
This is 3 months Result for Saftabee.co.uk
Display and Paid Search Ads Spend £100 with No Sale means (Total Loss)
Ads Spending on Saftabee.co.uk on May:
Total Spending Overall on ads £240 and Sales £528 and ROAS 220 %
Evaluated Result of all campaigns run by others
Our Recommendation :
Running Performance Max campaigns is straightforward, but it’s not guaranteed
to give us the best results.On the other hand, Shopping Ads are more complicated
to manage and optimize and it can be more time-consuming. However, they have
the potential to deliver excellent results. With Shopping Ads, we have more control
over where our ads show up and who sees them, which can lead to better
outcomes.
Just to clarify, I didn’t suggest running any campaigns on saftabee.co.uk as per
Zafar sb’s instructions. I decided to test one campaign, Pmax – shopping ads, for 2
weeks, and in 2 weeks £98.46 spent, achieved sales of £365.27.
Meanwhile, someone else ran different campaigns and spent about £141, but only
made £162 in sales, which is half of compared to Pmax Ads. Plus, spent 50% more.
Considering Pmax campaign result, if it had spent £141, we could have expected
sales of around £547, significantly 350% more than the other campaigns.
Strategy :
- We try a P-max campaign in the account combining the existing product feed & assets
into ads across a variety of networks. - We tried one brand campaign as well. A brand campaign is to expand your audience,
increase website traffic, build brand affinity & cultivate leads. - A remarketing campaign with banner and responsive ads should be created. It allows
you to position targeted ads in front of a defined audience that had previously visited
your website.
Results :
All campaigns turned out to be most successful in driving traffic & improving sales at
the lowest cost/conv.
• Received 34K Clicks
• Delivered 6.12K conversions
• Generated 16.33 ROI
Moreover, If we compare the stats from Nov 1st to the previous time, we can see a
huge improvement in the account.
