Project Info :
● Client: Highstar limo
● Industry: Limo
● Website: www.highstarlimo.com
OVERVIEW:
Highstar Limo offers premier limousine services throughout New York City,
Connecticut, Westchester, and nearby areas. We specialize in both hourly and
corporate airport transportation, ensuring a high level of professionalism and an
exceptional experience for all our valued clients.
CHALLENGES OF PROJECT:
The primary goal for this client was to establish a strong digital presence to enhance their
business’s growth in the competitive Car and Limo Services market in Queens, NY. As a
Google Ads Campaign Manager, my goals were to:
Increase Online Visibility by Develop a comprehensive digital strategy
Generate Quality Leads through Google Ads Lead Generation campaigns
Drive Conversions including optimizing ad performance ensuring effective call-to
action elements to turn website visitors into inquiries or bookings.
As I started implementing the Google Ads Strategy, The quality of leads starts improving
the number of conversions start increasing as You Can see
OBJECTIVES:
In Jan 2021, a client who approached me directly and showed interest in Car and
Limo Services in New York, US. He wanted to set up a website for a digital presence
that could make his business thriving. He wants to move on the online track that can
help him grab more leads and sales. He was in search of a better plan, assistance,
and quality services that satisfied his aims. Let’s see what what I did for this client!
PROBLEM STATEMENTS:
Inefficient budget spending.
Uncontrolled spend on non-performing keywords and areas.
Low-quality leads, poor conversion rates, and ROI.
STRATEGY:
- We took all the necessary actions that were required for getting better insights to improve the quality of traffic and ads position, clicks, CTR, conversions rate , Quality Leads, ROI.
- Eventually, over a period of time, we managed to improve the overall results, Leads, and the ROI, and then we achieved the goals to increase the ROI upto 10x.
- We split-tested responsive search ads to improve quality traffic and control spend non-performing keywords.
- Tested various ads and campaigns, including remarketing and brand keyword campaigns, to generate more quality traffic and leads.
- Regularly optimized search terms and device performance (Mobile, Desktop, Tablets) to effectively manage the budget and boost conversions
- Tested different campaigns with tailored bidding strategies across devices, focusing budget on better-converting areas.
- Segmented campaigns into multiple ad groups to ensure higher spend on better performing campaigns, improving quality leads and revenue by 150% and ROI by 10x
