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ClientCallisterIndustryHunting, Shooting sportsShare

Introduction :

  • Client Name: Callister
  • Industry: Hunting, Shooting sports
  • Website: www.callister.it

Challenges :

● Low organic traffic
● Poor keyword rankings
● Limited online presence
● High bounce rate

Project Goals :


● Increase organic traffic
● Improve search engine rankings
● Enhance online visibility
● Boost conversion rates

Strategy :

○ I Identified high-traffic, low-competition keywords relevant to the client’s
industry.
○ Optimized meta tags, headers, and content for target keywords.
○ Improvedwebsite structure and navigation.
○ Developed high-quality, SEO-friendly content.
○ Implemented acontent calendar for regular updates.
○ Enhancedwebsite speed and mobile responsiveness.
○ Fixedbroken links and improved site architecture
○ Acquired high-quality backlinks from reputable sources.
○ Engagedinguest blogging and outreach campaigns.

Results :

Implementation :


Tools and technologies used (e.g., Google Analytics, SEMrush, Ahrefs).

Results :


● Organic Traffic: Increased by 220% over 4 years.
● Keyword Rankings: Improved rankings for 700+ target keywords.
● Conversion Rate: Boosted by 200% due to enhanced user experience.
● Bounce Rate: Reduced by 15%through better content and site structure