Kaamcare
Overview
KaamCare is a health-focused mobile application designed to assist users in managing their medical needs through features such as pill reminders, health tracking, and medical record organization. The client wanted to drive high-quality app installs at scale using Google Ads.
Purpose
The core goal was to lower the cost per install (CPI) while increasing total installs and impressions through a well-structured advertising strategy. The previous campaigns showed modest results with limited install volume and high CPI. We optimized the strategy to scale reach, improve ROI, and maximize installs efficiently.
Industry
KaamCare operates in the digital healthcare and wellness app industry — targeting individuals across the US who need tools to stay on top of their medication schedules, vitals, and health goals. The ideal user base includes working professionals, caregivers, elderly individuals, and people managing chronic illnesses.
Before & after optimization
Before Optimization (March 2025)
Between April 4 and March 31, 2025, the campaign delivered underwhelming results. With only 54 installs generated from 45.7K impressions and a total ad spend of $160, the Cost per Install (CPI) was $2.97 — considerably high. The budget allocation lacked strategy, and the learning phase was prolonged, leading to slow performance and poor returns.
After Optimization (May–June 2025)
Following a strategic overhaul, the campaign witnessed a dramatic turnaround. From March through July 2025, installs surged to 8.35K, with 64.6K clicks at a total cost of just $1.38K — bringing the CPI down to an impressive $0.17. This resulted in a 75x increase in installs and a 97.6% reduction in CPI. With optimized targeting and smarter ad placements, the app successfully reached over 900,000 users with minimal spend and maximum impact.
TECHNOLOGY & STRATEGY
App Campaigns for Installs
Leveraged Google’s machine learning to optimize for high-install volume.
Audience & Device Targeting
Adjusted ad delivery to show on high-converting devices and narrowed focus to user personas most aligned with app benefits.
Ad Copy & Creative
Tested multiple variations of copy and visuals — focusing on value (pill reminders, medical history, etc.) and urgency ("Take Control of Your Health Today").
Bid Strategy
Shifted from manual to automated bidding to let Google’s algorithm find the best install opportunities at scale.
Current Status
KaamCare’s user base has grown rapidly, and the app is now being downloaded at scale across targeted demographics in the U.S. The ad campaign is under continuous optimization to sustain low CPI and boost in-app engagement. Based on this performance, the client is now scaling into new geographies and testing in-app event optimization.